Yapı Kredi has a segment focused organization and is divisionalized into five main strategic business units, namely Credit Cards, Retail, Private, Corporate and Commercial. In addition, YKB has International Operations and domestic subsidiaries, namely “Product Factories”.
- In order to cover different groups of customers’ differing behaviors and needs, the retail banking unit is divided into three segments: the mass and upper mass segments cover individual customers while the SME segment covers small and medium sized enterprises (companies with annual turnover less than 3 mln USD). Yapı Kredi provides its customers with retail banking services and products via a widespread network of nationwide branches with an objective to acquire new customers, to improve customer relations through cross sell and to create customer loyalty.
- Yapı Kredi’s retail banking products and services consist primarily of general purpose loans, car loans, mortgages, credit and debit cards, deposit and overdraft accounts, investment accounts, life and non-life insurance products, payroll services, ATMs, telephone banking, internet banking and mobile banking.
- Yapı Kredi’s retail banking activities are supported by an advanced client relationship management (“CRM”) infrastructure, featuring a campaign management functionality which enables Yapı Kredi to focus on specific customer needs and increase its cross selling ratio.
Key Highlights:
No. of Customers |
5.9 million |
Dedicated Branches |
672 |
Relationship Managers |
3,414 |
- In line with the Bank’s segmented approach and in order to be able to provide tailored products and services to cover different groups of customers, the private banking unit is divided into three segments: Affluent, High Net Worth and Ultra High Net Worth.
- Yapı Kredi’s private banking serves its customers via an integrated structure involving banking, portfolio management and investment services. While producing the most efficient solutions in accordance with different needs and expectations of private banking customers in terms of banking and capital markets, Yapı Kredi benefits from the power stemming from the knowledge and experience of KFS and international prestige and expertise of UniCredit.
- Yapı Kredi distinguishes itself through its customer focused approach in private banking and aims to remain a pioneer as well as a reliable guide for customers with its products and services by identifying the changing needs and expectations of customers in advance. As a result, Yapı Kredi continues to have a leading position in the sector through its offering of special non-financial advantages and opportunities.
Key Highlights:
No. of Customers |
+33 thousand |
Dedicated Branches |
27 |
Relationship Managers |
238 |
- Yapı Kredi offers its Corporate Banking customers, which comprise corporate and multinational companies with annual turnover of above 50 mln USD, solutions relying on its customer focused approach, high quality service, prestigious corporate identity and advanced technology.
- Being the financial partner of companies operating in the leading sectors of Turkey and the world such as household appliances, construction and textiles, Yapı Kredi continuously strengthens and sustains its leading position in the sector.
Key Highlights:
No. of Customers |
+2 thousand |
Dedicated Branches |
7 |
Relationship Managers |
81 |
- The merger of Yapı Kredi with Koçbank, a bank with strong commercial customer focus, enabled the newly-formed Yapı Kredi to offer the highest quality service, especially to commercial enterprises (companies with annual turnover between 3-50 mln USD). Increasing its strength in the market through its customer-focused financial management options and cash management solutions, Yapı Kredi maintains its close position to the real sector.
- Yapı Kredi develops solution focused products and services for supplier industry companies, suppliers and dealers of major corporate customers and is the first choice of customers in this field as well as market leader in terms of cash management.
Key Highlights:
No. of Customers |
+37 thousand |
Dedicated Branches |
120 |
Relationship Managers |
535 |
- International Operations For more information about Yapı Kredi’s International Operations including YK Nederlands, YK Moscow, YK Azerbaijan please click here
- For more information about Yapı Kredi’s Product Factories, which include YK Leasing, YK Factoring, YK Yatırım, YK Portföy Yönetimi (Asset Management), YK Emeklilik (Non-life & Pension), YK Sigorta (Life) and and more please click here
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